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Nicolene Williams Couture


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I am passionate about good design, whether it is a spider’s web in nature, a gorgeous piece of furniture, or stunning architecture,  Functionality as much as beauty, is the perspective through which I approach my design of women’s clothing.
This passion is a part of my heritage. Some of my earliest and happiest memories are of spending time with my father, who was a bespoke men’s tailor. I watched for hours as he did his designing, cutting and sewing. He explained some of the more technical aspects like the internal structure of a jacket. Most children would find this boring, but it fascinated me. I was mesmerized by the amount of detail, and the time that it took to make. He explained aspects like balance, line, and quality craftsmanship to me. Often today when I design, his instructions come back to me.  I loved the high quality wool fabrics he used to make men’s suits and often played with the off-cuts and buttons and made clothes for my dolls from it.

This background largely informs my own design aesthetics. For me it is all about the quality of design, fabrics and workmanship. I prefer strong and simple, tailored lines that are stylish and sophisticated. At the same time it must work well with the female form, it must be comfortable to wear.

I draw inspiration from various sources. Beautiful fabrics are often a starting point for me. Nature is also a huge source of inspiration – textures, shapes, lines and shades of colours. An International designer that I look up to is Chanel.  The French designer house Chanel, has a beautiful history and charm which epitomises the timeless design that I identify with.

I love the whole design process, from the first idea to the drafting of a pattern, making and fitting of a toile, to seeing the final product. It is such a buzz and a delicious journey. The biggest satisfaction though, is seeing my clothes being worn and enjoyed by women,  appreciating the value that it adds to their wardrobe."

Nicolene Williams - designer of the Nicolene Williams Couture brand;

 Director of 131 Fashions

I highly recommend Nicolene Williams as a designer/tailor of very high quality.  Nicolene has created for me some racewear outfits. Her expertise in being able to design a garment from a picture or as draped on a model is stunning. Her attention to fit and shape ensures that the clothes have a very tailored, quality, feel and look. I will be getting Nicolene to create further outfits for me as I have a number of special occasions coming up. I cannot recommend her work highly enough.
 Jill Lunn April, 2014
I want to thank you so very much for the time and effort you gave my wedding dress. It is simply the most beautiful item of clothing I have ever worn.  A wedding dress to be very proud of. My dress was greatly admired, everyone thought it was perfect and so did I.  I truly felt special. 
Thank you so much.    Caroline Sharples, May 2016
Nicolene, thank you for all your hard work, care and time you have put into all our dresses. You have done such an amazing job and I can’t wait to see them all come together on the day! It has been a pleasure to work with you – thank you so much for your kindness, attention to detail and making my vision come true.      Carol Brien, March 2016
Just a quick note to thank you for the beautiful job you did on my “mother of the bride” dress for my daughter, Carol’s wedding.  I have had so many comments on my dress and how lovely it was. I was happy to recommend you for any upcoming events these ladies had.
My dress was so comfortable to wear and I didn’t take the jacket off all day, it was so easy to wear.  Thank you once again for such personal care and attention to not only my dress but Carol and the bridesmaids as well. Tricia Scrivener,  April 2016
My lovely dress and jacket for my son’s wedding was made by Nicolene Williams at 131 Fashions....Nicolene Williams is an absolute professional....if you want the best in Couture contact Nicolene or browse through the gorgeous dresses she has in stock.  Kay Gregan
I have had so many lovely comments on how I looked on the day. I cannot wait to wear my outfit again, probably at our company conference at Millbrook – Queenstown.  Perfect.
Kay Gregan, February  2016
                                                                       BESPOKE DESIGNS - IN HOUSE

Sometimes you just can't find what you have in mind. The new home of 131 Fashions also provides this service:  We can design and make your unique piece in a style that will compliment your figure and fits you beautifully. Nicolene can advise you about which style will fit you best and also assist with the sourcing of the right material. The design and manufacturing is done at our shop in  Rototuna. 
To enquire about this,
give us a call on 021 713 121 or (07) 854 5131;
or email us at:
Meet the Designer