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A continuation of tradition 
The new 131 Fashions continues the tradition of providing beautiful, quality women's fashion. We specialize in event wear - mother of the bride/groom, and evening wear. We are very pleased to be the sole stockist of the well-loved Australian Brand,  Anthea Crawford  in the Waikato region. We also stock Joseph Ribkoff, a very popular, high quality, striking Canadian brand of women's fashion. We are also home to the Jane Daniels, New Zealand designer brand.  The Nicolene Williams Couture brand for event fashion, will also be stocked. In addition to this, 131 Fashions also provides one-of, unique garments designed and made to customer specifications, in-house.

We do believe that any service and product should be market driven. With this in mind, we will continue to seek and embrace fashion brands that will serve our customers' tastes and needs best.
Our heritage

The Iconic 131 Fashions store has dressed women in style for almost 40 years. Women in the Waikato Region, but also over NZ has known this store as “the place where you go when you need something special to wear.” When Gaye Watson, owner of 131 Fashions for the last 23 years, retired in June of this year, the store at Pembroke St. closed.

Nicolene Williams, of the NZ fashion brand Nicolene Williams Couture, heard of this and went to see Gaye.  Nicolene says: “To me it seemed such a pity that this iconic, well-loved store should not continue”.  What really drew me to 131 Fashions, is that the brand aligns so well will my own philosophy of high quality garments and customer service.  The rest is history in the making. Nicolene acquired the 131 Fashions brand, and provides the new home for 131 Fashions.

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Design with longevity.
In a world of fast fashion where quality often takes a back seat, we provide an alternative for the woman with discerning taste. Our designs are refined with a timeless quality and are intended to be investment pieces in a woman’s wardrobe. The pieces won’t date easily and can be enjoyed for years to come. 

Quality products
It is important to us to support the New Zealand manufacturing industry. The Nicolene Williams Couture Brand is designed and produced in New Zealand, from the first concept or idea to the finished product. This allows us to have better control over the whole process, resulting in a better quality product. When our label goes onto a garment, we want to feel confident that it has our stamp of approval, and meets with our high standards of quality.

Similarly, the Anthea Crawford Brandmirrors our own philosophy of quality and integrity. This brands has become accredited as ethical manufacturers by Ethical Clothing Australia (ECA), during 2013.
98% of the Anthea Crawford brand, is manufactured in Australia.

Quality relationships.
This standard of quality is also extended in our business practices and relationships with customers. We value every encounter with our customers and strive to make it a quality experience for our customers every time.